Privacy Policy for Ankarsrum
1. Introduction
By using this website and Ankarsrum’s services, you agree that Ankarsrum processes your personal data in accordance with this Privacy Policy and applicable data protection laws, including the EU General Data Protection Regulation (GDPR). If you do not agree with this policy, please refrain from using the website and services.
This policy applies to the processing of personal data within the European Economic Area (EEA).
2. Data Controller
The data controller is:
Ankarsrum Kitchen AB ("Ankarsrum", "we", "us")
Lysingsvägen 18
SE-593 53 Västervik
Sweden
VAT no: GB468726347
Email: info@ankarsrum.com
Phone: +46 (0) 490-52 000
3. What is personal data?
Personal data means any information that can directly or indirectly identify a natural person, such as name, address, email address, phone number, IP address, and purchase behavior.
Anonymized data that cannot be linked to an individual is not covered by this policy.
4. What personal data we collect
We collect personal data in the following situations:
- Newsletter subscriptions: email address and preferences
- Use of the website: technical data (IP address, device, browser), visited pages and behavioral data
- Purchases and orders: name, address, contact details, payment and delivery information
- Customer service: information you provide yourself
- Derived data: analysis of behavior, customer segments and preferences
- Consent-based data: other information collected with your explicit consent
5. Legal basis for processing
We process your personal data based on the following legal grounds under GDPR:
- Contract: to fulfill purchases and deliveries
- Legal obligation: e.g. accounting requirements
- Legitimate interest: to improve services and prevent fraud
- Consent: for newsletters and certain marketing activities
6. How we use your personal data
We use your personal data to:
- Manage orders, payments and returns
- Communicate with you regarding your purchases
- Provide customer support
- Send relevant marketing (where permitted or consented)
- Personalize website content
- Develop and improve our services
- Prevent fraud and ensure IT security
7. Direct marketing
You may receive marketing via email or SMS if you have given consent or are an existing customer in accordance with applicable laws.
You always have the right to object to direct marketing and can unsubscribe at any time via links in communications or by contacting us.
8. Sharing of personal data
We share your data with processors acting on our behalf, for example in:
- Payment services
- Delivery and logistics
- IT operations and support
- Marketing
- Customer service
All processors are bound by data processing agreements in accordance with GDPR. We never sell your personal data.
9. Transfers outside the EU/EEA
If personal data is transferred outside the EU/EEA, we ensure an adequate level of protection, for example through:
- EU Commission adequacy decisions
- Standard Contractual Clauses (SCCs)
10. Data retention
We retain personal data only as long as necessary to:
- Fulfill contracts
- Comply with legal obligations
- Handle potential legal claims
- Thereafter, the data is deleted or anonymized.
11. Your rights under GDPR
You have the right to:
- Access: obtain information about your data
- Rectification: correct inaccurate data
- Erasure ("right to be forgotten")
- Restriction of processing
- Data portability
- Object to processing
- Withdraw consent
To exercise your rights, please contact us using the details above.
12. Complaints to supervisory authority
You have the right to lodge a complaint with a supervisory authority.
13. Cookies
We use cookies to improve your experience. The following categories are used:
Necessary cookies
Analytics cookies
Marketing cookies
For more information, please see our separate cookie policy.
14. Security
We implement appropriate technical and organizational measures to protect your personal data.
15. Changes to this policy
We may update this policy when necessary. Significant changes will be communicated in advance.
16. Contact
If you have any questions regarding this policy or our processing of personal data:
Email: info@ankarsrum.com
Telefon: +46 (0) 490-52 000